About Us

Welcome to Juste Moi!


Our boutique in Dartmouth is open. If you prefer to book an appointment, please do contact us at any time, or drop in to check whether we have availability on that day. During your appointment, only you, and two other customer groups, and a member of our team will be in the boutique. Please be assured that we are here to make this an exceptional experience for you, so are taking all the necessary precautions to ensure you can shop safely and comfortably.

Please call 01803 833 070 to discuss your requirements and book your visit, or email [email protected] with your contact details, and we'll be in touch. 

The boutique is open from 11am - 5pm most days, and until 3pm on Wednesdays. It is currently closed on Sundays. 

In the meantime, please be assured that we are here for you, so if you can’t find what you need in the boutique or online, please do contact us and we will do everything we can to help you with your lingerie, nightwear, leisurewear and swimwear requirements.

We are always open online

Our online boutique remains open to ensure that our products continue to be delivered safely to you, and we will continue to share sunny, inspiring and useful content and offers during the months to come, and when you do have time on your hands, any suggestions for additions, improvements or changes to our communications with you are always more than welcome.

Finally, we would like to wish you and your families well, and to thank you for your ongoing support.

The Team at Juste Moi 

Who are we?

Juste Moi is one of the largest online providers of premium lingerie, swimwear, nightwear and loungewear. Quite simply we’re obsessed with sourcing the world’s best brands and styles and offering the widest range we can, so that you can find exactly the right pieces - just for you.

We are proud to offer what we are told is an enviously vast range covering all our customers’ needs - from everyday underwear, swimwear and nightwear, to gorgeous special occasion pieces, perfect gifts, specialist lingerie and unique accessories.

We are also proud to be more than just another website. Our experience in running our own successful UK store has taught us how critical it is to offer you, our customers, amazing service. Our aim with justemoi.co.uk is to bring that same superb customer service to all our online customers across the world – we want you to enjoy Juste Moi as much as we do!

We know you don’t have to shop with us, so we want to make it worth your while by not only offering you the best range of luxury products you can find, but combining that with the sort of personal, tailored service you often only get in a face-to-face specialist store.  In our view, shopping online doesn’t have to mean a compromise on service and it doesn’t have to be faceless!

To sum us up – we’re obsessed. Obsessed with giving you the best selection of premium brands, both established and up and coming, and obsessed with giving you the best customer service you’ll find online.

But enough about us – Juste Moi is all about you - and here’s what we can offer you as a Juste Moi customer:

What can we offer you?

We would like to introduce you to an exciting way to find beautiful French lingerie brands and premium swimsuits, right here in the UK. We provide you with the comfort of being able to buy luxury online, while still having incredible attention to detail to ensure each customer is fitted perfectly. 

We pride ourselves on our focus on the individual customer's needs and desires, and ensure we can provide a comprehensive offering - all in one place. The team at Juste Moi are experts in fitting and will give you advice on how to best flatter and accentuate your body. We have an extensive knowledge of the collections we hold, so you can be sure we will recommend only the right pieces for you' You will deal with real people with real awareness, and we also cater for plus size lingerie.

It's all about you. Just for you. Your treat. You will be surprised and delighted by how wonderful you feel when treating yourself to beautiful lingerie from Juste Moi.  You will discover the secret of indulging yourself in luxury that you love, to feel 'Bien dans sa peau' - good in your own skin.

All your lingerie, swimwear, nightwear and loungewear needs catered for, all in one place.

We select all our collections with you in mind from the finest brands from all over the world. We work hard to discover new, up and coming brands, stay on top of trends and keep a constant stock of world renowned classic styles. Our aim is to be your first and only port of call for all your luxury lingerie, swimwear, nightwear and loungewear requirements – whether you favour the tried and tested, elegant classics,or fashion forward emerging labels. Our selection is constantly expanding as we add more new labels and new styles from popular designers, alongside specialist lines such as post-surgery, nursing, sports and teen styles.

We are the exclusive UK stockist of luxury French lingerie brand Millesia, and a major online stockist of the sought after Vilebrequin designer swimwear label. We are the largest UK retailer of the beautifully designed and produced French lingerie brand, Empreinte; and also offer an extensive collection of absolutely fabulous swimwear each season from Melissa Odabash, Heidi Klein, Maryan Mehlhorn, Roidal and many more. 

Juste Moi Shop Front

Real people with real expertise.

We are not just another online retailer – Juste Moi is run by a team of real people, who are real experts.  Our Fitting Experts, Personal Stylists and Gift Specialists have years of experience. They are on hand to give you personally tailored, expert advice by email or phone.  Whatever the situation, they’ve probably experienced it before and their down to earth, professional and helpful approach is designed to make it easy for you to get the help you need.

Their goal is to be the best at helping our customers find the perfect products and service they love time after time, and to make shopping with us enjoyable along the way!

We’re always on your side, with superior service and advice that's totally tailored to you.

We don’t just talk the talk, we walk the walk too with advice and service that we think genuinely sets us apart. In fact, our customers have told us it does.

What do we mean by superior service and advice?

An expert, easy to use personal bra fitting service - we know one size doesn’t fit all and we also know that just because you are buying online,doesn’t mean you’re happy to compromise on fit. Our step-by-step visual guide to bra fitting means you can find the perfect fit for you in 5 easy steps and 5 minutes!  Find Your Perfect Fit - Bra Fitting Advice

An easy to use personal Wishlist service -  shopping with Juste Moi should be fun. Our Wishlist tool is a fun way of building your own personal  list of ’must haves’ and gift ideas which you can indulge in when you are ready – or better still, send to someone else who may want to treat you to a gift (or even better still, get us to send it on your behalf!) Wishlist service

An easy to use tailored gift service - lingerie is a really special gift for most women and getting it right can be tricky, so it's a real wow when it’s spot on.  We have been helping men and women choose the perfect gift for years. We’re confident we can get it right for you – or your money back – and that’s a promise! The Juste Moi personalised step-by-step gift service will help you to choose the perfect gift just for her (or him!) 

Real life, practical advice to care for your garments and keep them looking good for longer – At Juste Moi, we want to ensure your purchases last as long as possible so you get maximum value for money. All our lingerie, swimwear, nightwear and loungewear is of the highest quality and if looked after properly could bring you many years of comfort. When you invest in premium products it is worth putting a little extra effort in to maintain them – but don’t worry we’ve worked out a way of caring for your garments that requires minimal fuss, time and effort! Take a look at our guide to ‘Caring for your Garments & Making Them Last’ and follow the simple steps. 

Consistently superb, friendly, personal service – this is our aim, time after time

Policies that are on your side.

Everything we do is designed to be fair to you and offer the best possible service. Our starting point is always to be on the customer's side, and to do everything we can to make life easy for you. Of course, we do have to run a business in a sensible way which means we have to have returns policies, delivery policies and legal documents -- but we hope you’ll be pleasantly surprised to see they are in your favour, easy to understand and fair. With free and express deliveries – it’s all about you. 

An indulgent experience.

Shopping with Juste Moi should be enjoyable and indulgent–from personally tailored recommendations and advice, to sumptuous designs,fabrics and beautiful packaging, we follow the French adage - ‘Etre bien dans sa peau’ or put simply, ‘Feel good in your skin’ – or in your second skin, in this case!

A solid track record.

Juste Moi was established in 2006, and we have been trading successfully for over ten years. We have thousands of customers all over the world and are proud to have been named amongst the top 50 Boutiques in the UK (Sunday Telegraph.) We have been nominated for several awards (including being a finalist in the Best Lingerie Shop Awards.)  As well as being amongst the foremost online providers, we offer a face-to-face service in our exclusive boutique in Devon in the UK, which is well worth a visit if you live nearby or are visiting this exclusive holiday destination.

Ali MacDonald, our Managing Director has a passion for perfection, a unique ability to seek out the best in style and quality, and a relentless focus on customer care. For the sales team, customer enjoyment and satisfaction is paramount - it’s not just words - it really is all about you.

We are of course only as good as our customers think though, so here’s what they say:

'I would like to say what an absolute pleasure it has been dealing with both yourself and Karen and will certainly be purchasing again through you.' 

'Thank you so much.  I have just tried on the bathing costume which arrived this morning safe and sound and I think I can get away with this size. This one seems to be more generous on the cup size than normal so I am absolutely delighted. I hope you both have a lovely weekend as you have just made mine.' 

'Thank you for wrapping the bra so beautifully. It fits perfectly and I am very pleased with it.' 

'Just to confirm all was received safely and is lovely. Many thanks again for prompt and friendly service!'

Always trying to get better – we are constantly looking for new brands you’ll love, and new ways to give better service. We’d love your ideas and feedback on how we are doing –we never rest on our laurels, and know we can always get better, so talk to us about what we can do for you today.

Contact us by email at [email protected] or call us on +44(0) 1803 833 070 right now to talk to our team of Fitting Experts, Personal Stylists and Gift Specialists. Alternatively, meet us face-to-face in our exclusive boutique at:

Juste Moi Ltd

6 Foss Street, Dartmouth



Tel: +44(0) 1803 833070

Opening hours: Monday-Saturday 10am-5pm  In July & August we are open on Sundays 11am-4pm.

We’d love to hear from you – in the meantime happy shopping!