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About Us

About Juste Moi

Many customers have commented that Juste Moi is the most stylish lingerie and swimwear shop in the West Country, with a range that matches the best London boutiques.The new proprietor of the recently acquired business, Alison Jackson, brings a wealth of experience in marketing & sales developed at senior management level with major international companies. Alison is committed to further develop the Juste Moi reputation for style and elegance supported by first class service, which has already been established by its creator, Jane Williams.

Lingerie brands include Aubade, Lise Charmel, Empreinte, Lejaby, Marie Jo, Wacoal and Prima Donna, and the emphasis on delivering high quality designer brands to our customers remains. Our ranges are of the highest quality, expertly produced using sumptuous fabrics from Lise Charmel and Aubade right through to full cup lingerie from Prima Donna. Our range is vast, providing the style, fit and colour for so many occasions, from casual elegance to exquisite bridal and special occasion lingerie. In addition, we have an exquisite collection of Italian and French nightwear and leisure wear in silks, satins, lace and jersey knits from Marjolaine.

Our range of swimwear brands has also been selected for its quality, style, attention to detail and uniqueness, and the team at Juste Moi go to great lengths to ensure that you have a wide choice of brands and therefore styles from which to choose. We stock brands from France, Spain, Australia, New Zealand, Canada and Israel including Maryan Melhorn, Melissa Odabash, Miraclesuit, Heidi Klein, Gottex, Pain de Sucre and Roidal, as well as the iconic Vilebrequin range of swimming trunks and accessories for men and boys. 

The ladies ranges include costumes, bikinis, matching sarongs, kaftans and relaxed over-shirts for both winter and summer sun. 

For those not in the know, Miraclesuit is the world’s number 1 best selling collection of control swimwear, delivering a style, fit and fabric which ensures you look 10 lbs lighter in 10 seconds! Swimwear suppliers are from all over the world including France, Spain Australia, New Zealand, Canada and Israel. 

Shopping at Juste Moi is retail therapy at its best. The shop is located in beautiful and historic Foss Street with its cobbled pavements and a host of galleries and speciality shops. The range of restaurants in Dartmouth is unequalled in Devon, so if you live or are holidaying in the West Country, why not treat yourself to a ladies day out and spoil yourself with lunch and a visit to Juste Moi. You can be sure of a warm welcome and you will not be disappointed. 

We have a professional gift wrapping service to make that present extra special, and gift vouchers if the choice just appears too great. Shop opening hours are 10am to 5pm Monday to Saturday

Juste Moi also has an internet shop,, to make shopping even easier for those of you not living close to Dartmouth, where it is possible to shop by designer, by product and by size. Alternatively, you can call us with your orders, or to ask any questions you may have! 


Top Boutique

Excellent service and very good advice

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Thank you for all your help

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Prompt service and your helpfulness

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