Lejaby Lingerie

Lejaby

Vintage was very much the key in 2010. Since the company was established in 1930, the label has evolved through the ages of lingerie. The Lejaby Company is one of the oldest existing lingerie and underwear companies, being 80 years old last year. Therefore it s no surprise that with this entire heritage to draw upon, Lejaby wasn’t short of inspiration when it came to incorporating some retro charm into its designer lingerie collection. Since it was established in the 1930s Lejaby lingerie and underwear has evolved through the ages of lingerie and for its Heritage collection, turns to its classic designs of the 1930s, reinventing them in cotton satin and non-stretch lace with their bras, briefs and suspenders. Look no further than Lara in periwinkle blue and vintage rose, Envie de Cotton, Crystal in soft pleated cream voile, Elixir and Douceur Retro. For Lejaby it’s a tribute to the pioneer of the brand, Gabrielle Viannay, who first established the brand philosophy in 1930 along with her brother-in-law Marcel Blanchard. As the designs began to be known as bras la Gaby so the name Lejaby was born. The brand continued to grow after Gabrielle died under the ownership of Marcel Blanchard and incorporated briefs, suspenders basques and petticoats and became a trusted name within the lingerie industry. Lejaby is one of the true classic French brands trusted by generations of women the world over. Juste Moi stocks a range of Lejaby designer lingerie collections including Smoking, cassiopee White, Kristen, Envie de Cotton, Periwinkle, Lara rosewood, and Nuage. A number of last year’s collections are in the Lejaby designer lingerie sale.

Other designer lingerie collections include:

• Lise Charmel
• Aubade
• Marie Jo
• Prima Donna