Lejaby is one of the true classic French brands trusted by generations of women the world over. Often thought of as a younger brand, but the full range includes classics for all ages.
Since the company was established in 1930, the label has evolved through the ages of lingerie. The Lejaby Company is one of the oldest existing lingerie and underwear companies. It’s no surprise then, that with this entire heritage to draw upon, Lejaby wasn’t short of inspiration when it came to incorporating some retro charm into its Heritage collection, by re-inventing classic designs of the 1930s, to produce cotton satin and non-stretch lace in bras, briefs and suspenders. Look no further than Lara in periwinkle blue and vintage rose, Envie de Cotton, Crystal in soft pleated cream voile, Elixir and Douceur Retro.
For Lejaby it’s a tribute to the pioneer of the brand, Gabrielle Viannay, who first established the brand philosophy in 1930 along with her brother-in-law Marcel Blanchard. As the designs began to be known as bras la Gaby so the name Lejaby was born. The brand continued to grow after Gabrielle died under the ownership of Marcel Blanchard and incorporated briefs, suspenders basques and petticoats and became a trusted name within the lingerie industry.
Juste Moi stocks a range of Lejaby designer lingerie collections including Serenity, Nuage, Kristen Nude, and Caviar Lily.